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Surviving artifact · July 2009

2009

Complete 2009 business plan

All 20 surviving pages are presented here in their original order. The document records an early proposal for connecting creative courses in hostels with audio tours that could help support the work. Its ideas are proposals, not evidence that every route was built.

Hand-drawn Suitcase Media business plan cover dated July 2009
Page 1
Sparse hand-drawn Audio Tours title page with a suitcase and headphones
Page 2
Company description drawn as papers and objects packed inside a suitcase
Page 3
Illustrated packing list proposing skills, independence and hoped-for paid employment
Page 4Skills and hoped-for employment appear on a packing list.
Illustrated business-plan page connecting hostel-based creative courses and audio tours
Page 5Courses and products occupy the same page.
Hand-drawn Market and Making It Sustainable section cover
Page 6
Target-market page with arrows striking a suitcase and a note about visitors to London
Page 7
A suitcase marked USP floating beneath a cluster of balloons
Page 8
Sparse handwritten page proposing audio tours that may contain humour
Page 9
Lightly drawn Part 3 Products and Services section page
Page 10
Hand-drawn examples of historical stories told through encounters and anecdotes
Page 11History imagined through encounters and anecdotes.
Possible routes to market drawn as branching arrows above a suitcase
Page 12
Business-plan proposal for delivering each audio-tour message on a separate phone line
Page 13
Business-plan proposal for mobile-internet audio-tour delivery
Page 14
Comic-strip proposal in which a tourist enters a phone booth time machine and selects an audio tour
Page 15A phone booth imagined as a time machine.
Business-plan proposal for downloadable audio tours through an online shop
Page 16One proposed route to market: downloadable MP3s.
Business-plan proposal for face-to-face audio-tour sales in selected locations
Page 17
Business-plan proposal to rent MP3 players containing selected tours in hotels
Page 18
Hand-drawn organisational diagram proposing shareholder and manager roles
Page 19Proposed roles divide courses, products, sales and finance.
Nearly blank final rendered page of the surviving business plan
Page 20

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